Monday, May 18, 2009

Government to secure support from all traders for GKSF third edition

shopping
The government will take all steps necessary to involve the all types of traders, including small-scale traders, in the third edition of the Grand Kerala Shopping Festival to be held this year , GKSF General Convenor and Principal Secretary for Industries, T. Balakrishnan IAS, said in a press release here today. He said the government whole – heartedly welcomed the opinions put forward by the Kerala Vyapara Vyavasaya Samithi on the conduct of the Grand Kerala Shopping Festival.

The preliminary talks for the third season of the GKSF are going on now. A meeting of major traders was called in Ernakulam last week as part of the governent’s effort to hold talks with all sections of the different trade sectors in the state. The meeting was also attended by representatives of various trade organisatons. The Festival Directorate is planning to make presentations on the Shopping Festival in conventions conducted by traders’ associations with the help of management experts. Preparations are being made to conduct GKSF, which was accepted in the last two years by everyone cutting across political lines, in a more better way. The support and co-operation of all organisations, including the Kerala Vyapara Vyavasaya Samithi, is essential for the success of the Shopping Festival.

Assesment from the shops that registered for the Grand Kerala Shopping Festival last year will soon be collected and district-wise and town-wise presentations will be made to sensitivise traders on how to conduct the festival. Moreover consumers and others can also write to K. N. Satheesh, Director of the Grand Kerala Shopping Festival, if they have any opinion or ideas they wish to communicate. The final plan for this year’s shopping festival will drawn up only after taking into consideration all the views and suggestions of the traders and the public.

The surge in trade during the last two editions of the Grand Kerala Shopping Festival has helped the industrial and commercial sectors in the state in a big way. Therefore traders should make maximum use of the third edition of the Grand Kerala Shopping Festival to their advantage and the government would provide them with all help needed, T. Balakrishnan added.

Thursday, April 2, 2009

Grand Kerala Shopping Festival wins Special Jury Award at Pepper Awards 2009

GKSF



The PR campaign for Grand Kerala Shopping Festival won the ‘Pepper 2009’ Special Jury Award (Gold) in the ‘PR and Integrated Branding Campaign’ category.

South India’s top advertising awards, Advertising Club of Cochin’s ‘Pepper Awards 2009’, were given away on 28 March at the Le Meridian Hotel and Convention Centre, Kochi. Over 1000 entries were fielded in different categories from leading advertising agencies all over South India. The PR campaign for the Grand Kerala Shopping Festival, was done by Ad-India.

According to the jury, the agency’s work was successful in giving the Shopping Festival
maximum reach, as the government’s initiative was successfully communicated
throughout the length and breadth of Kerala. This was made possible through the
agency’s effective collaboration with the media. The PR exercise enhanced the shopping festival’s image, and made it more appealing and interesting to the public and the media. The effect was positive and went a long way in building the brand of Grand
Kerala Shopping Festival
.

The jury comprised of celebrated creative directors from leading international agencies -
Prathap Suthan, National Creative Director, South West Asia, Cheil Worldwide; Josy
Paul, Chairperson and National Creative Director, BBDO India; and Sajan Raj Kurup,
Chairperson and Chief Creative Officer, Creativeland Asia. Mudra South bagged the
“Agency of the Year” award, and Mathrubhumi was named “Advertiser of the Year”.